1 December 2017

At the start of the recession and with businesses in the North-East coastal town of Redcar struggling, a report showed that the average visitor to the town only spent £1.70. With shops closing down and no new businesses on the horizon, the local council created fake shop facades over the windows of the empty closed down shops.
These virtual shops, which look real from a distance, were designed to disguise the reality of a high street full of unoccupied business premises. There are virtual restaurants, bookshops, gift shops, fashion and electrical stores filling the gaps as the recession bites.
To add a surreal twist the facades feature various wild animals prowling through the shops.It was hoped that the plan would help the town get onto it’s feet during the recession, and attract real businesses back onto the high street.